Tampa Real Estate

The effective marketing of homes for sale has changed dramatically! Years ago homes were advertised in real estate magazines and in newspapers. That was BEFORE the internet!

Today, studies show that consumers are FIVE times more likely to buy a home they found on the internet than in the newspaper! Additionally, they are TWENTY FOUR times more likely to buy a home they found online than in a real estate magazine!

The overwhelming majority of homebuyers begin their search on the internet! Not checking the newspapers! This is one reason why newspapers are losing advertising dollars.

Studies also show that most homes are sold because a REALTOR® showed them the house (and most likely found it for the Buyers using our MLS software which is much more sophisticated than what the consumer gets to use!).

So, why are there still one or two real estate brokerages that still advertise in the newspapers? ---BECAUSE many home sellers think it is important! Not because it is effective, just because it is “perceived” to be effective by home sellers! With the thousands of homes on the market in Tampa right now, how often do you think your home will be advertised in the newspaper?

Most real estate agents will tell you that newspaper ads and open houses have little success in selling homes. These are techniques used by agents to find BUYERS—but not necessarily a buyer for your house. The odds are if they pick up a buyer at a open house, they won’t buy THAT house, but the agent can find them another house that may be more suitable.

So, where should your realtor’s advertising efforts and dollars be spent? All Tampa realtors have their listings placed on Realtor.com. Big deal! Many think that’s all that needs to be done to have an internet presence. It isn’t.

I submit my listings to over 25 websites and include virtual tours at no additional charge to my selling customers. The internet allows prospective buyers access to your home being marketed 24/7! One ad in the newspaper shows up for a day.  The number of people who view it can't compare to the internet. 

Remember when you list your home for sale, think and study what’s been proven effective in the marketing of homes for sale in the age of the internet. Marketing in the print media was a technique used in the last millennium when the internet didn’t exist!

Think of this too. You are reading this via the internet and NOT in the newspaper

Russ Perlowski: Residential Real Estate Agent:  (813) 494-2124